 Financial Times | A costume drama with bite Financial Times For some reason he has fallen out of love with his fountain pen, and now wants to write all his exam papers using disposable fountain pens. The school shop does not stock these, so it is mother to the rescue again. See? Not a full-contact sport. |
 Forbes | Staples' Successful, Uncomplicated Strategy Forbes But the real reason is that every time I go to a Staples store I wind up spending more money (“wow, what a cool fountain pen!”). A good retailer uses its website as a convenient tool for its customers. The most critical aspect of Staples website, ... |
